This paper presents AGRIDE-c, a conceptual model for the assessment of flood damage to crops. All available knowledge on damage mechanisms triggered by inundation phenomena is systematised in a usable and consistent tool, with the main strength represented by the integration of physical damage assessment with the evaluation of its economic consequences on farmers’ gross product. This allows AGRIDE-c to be used to guide the flood damage assessment process in different geographical and economic contexts, as demonstrated by the example provided in this study for the Po Plain (North of Italy). The development and implementation of the model highlighted that a thorough understanding and modelling of damage mechanisms to crops allows for comprehensive cost-benefit analyses of risk mitigation actions, and is a powerful tool to orient farmers’ behaviour towards more resilient damage alleviation practices.